BUS0119: Identify your target markets using the appropriate base/variables under any of the relevant bases of segmentation: Principles of Marketing Report, SIMGE

• Identify your target markets using the appropriate base/variables under any of the relevant bases of segmentation.
• Provide a detailed description of your target market in terms of their size and growth potential to justify your selection of target segment/s.
• Use a perceptual map to describe intended positioning.
• Develop a positioning statement that communicates the unique value proposition and differentiation of your product.
• Discuss on the first FOUR(4) stages of the New Product Development Process for your new product – use diagrams to describe your new product idea or concept.
• Using the Product Life Cycle, determine the appropriate strategy for your marketing mix.
• Describe the product features in detail of your new product – match it against the list of benefits each feature offers.
• Select a suitable brand name for your product – explain how this brand name fulfills some of the criteria of a good brand name.
• Develop appropriate packaging and labeling details that are relevant to your new product.

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