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COM323e Crisis Management Tutor-Marked Assignment 1

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Question 1 In June 2023, Shein, the Chinese fast-fashion giant, invited a group of American influencers on an all-expenses-paid trip to its “innovation centre” in Guangzhou, China. The initiative aimed to counteract ongoing criticisms regarding the company’s labour practices and working conditions. However, the trip backfired, as the influencers’ positive portrayals of the facilities were …

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