Instructions
The aim of this assignment is for you, as a team, to understand the main purposes and key components of business plans and design a business plan as a dynamic blueprint for running a business in the construction industry. You are encouraged to read about the industry extensively and to discuss with your tutor and teammates on a regular basis. The Assignment will also provide you with an opportunity to further develop both your oral and written communication skills, which are essential to your current or future practice in the industry.
The assignment comprises two components, including a group written Business Plan (Task 1; 30 marks; assessed as a team) and an individual oral presentation (Task 2; 10 marks; assessed individually). Your team is required to write a fully referenced and well-structured Business Plan and make an oral presentation on your Business Plan. The information that you use for your presentation should be from your Business Plan.
Business Plan
The submission must be a Commercial Contractor Business Plan, namely a professional Business Plan developed for a construction company. Your Business Plan is to discuss and show how your selected project fits your selected company’s profile and development. You may use Simonds Group Annual Report 2020 and 2021 as a reference to form your company’s integrals. You can access Simonds Group Annual Report 2020 and 2021 through the Assignment Folder.
You may use the following outline as a guide for the writing of your Business Plan. You may adapt or change the words and/or add more main and sub-headings to suit your Plan.
Executive Summary
Project Overview
Target MarketCompetitionFinancial SummaryFunding RequirementsMilestones and Traction
Project Baselines, Mission and Vision Statement
Project BaselinesSchedule baselineCost baselineScope baselineMission and Vision StatementValidation of the opportunity
Market Analysis Summary
Market SegmentationTarget market segment strategyMarket needsMarket DemographicCompetition Competitors and AlternativesCompetitive advantageSales and Marketing Strategy
Execution
Scope Management PlanSchedule Management PlanCost Management PlanQuality Management PlanProject Team Management PlanCommunication Management PlanRisk Management Plan (SWOT analysis)Procurement Management PlanStakeholder Management PlanMarketing PlanSales Plan
Financial plan
Revenue and sales forecastExpensesProjected profit and lossProjected cash flowProjected balance sheet